Denotations and Connotations

 For each logo I will be answering these questions-

1. Identify each sign (denotation).
2. What does it stand for? (connotation)
3. Does it have more than one meaning?
4. Which groups of people can/cannot read it? e.g. because of age, geography etc

1. An Apple
2. The logo stands for the company Apple who created the Mac, iPod and iPad.

3. It can have a different meaning for people of a different age or geography (4)

4. People of an age which technology is all the same would not understand this logo. For example anyone under 7. Also the older generation may have an idea of what it is but wouldn't be able to get it straight away.Places where technology is limited (E.g Africa) would probably not be able to recognise this logo.

 

1. Two arrows pointing upwards
2. The Citroen badge (Car Manufacturer)

3. I don't think this logo would have more than one meaning. If you didn't know what it meant, you wouldn't be able to get it confused with anything else.

4. I think any child over 10 would be able to recognise this logo. I think this would carry on until old age where memory isn't as good as it was once before. It is pretty well known all the way round the world. You would have to go to a far out to find some where that didn't know this logo.

1. A circle with an arrow pointing North-East

2. The Male Gender symbol
3. The sign doesn't have more than one meaning as it is a Universal symbol that is recognised around the world.

4. I think young children that have not started school yet would have trouble recognising the symbol but as it is basic and taught universally.

1. An M

2. The McDonalds (Fast Food Chain) logo

3. I don't think that this logo has two meanings and if you don't recognise it, you just won't know it. There could be a tenuous link for people saying it's just an M but that doesn't happen much.

4. I think that children that do not visit McDonalds would not know the logo but would know that its popular because of the constant stream of adverts that are shown on TV.  

1. An odd symbol with a cross through it.

2. It means do not iron. It can be found on some peices of clothing.

3. I think that this symbol is so odd that it cannot be confused with any other one. It is also because it is not a common symbol. 

4. I think anyone that washes clothes or maybe people that make clothes.

1. A circle with a cross through it. 

2. No entry or no use.

3. This is a universally used as a No Entry sign. I don't think this could be confused with anything else.

4. I think anyone that has traveled in a car, over the age of 8, would be able to recognise what this sign was. In some countries the No Entry sign meaning that they won't understand this.

1. A line separating a pictures of a woman and a man.

2. The sign for public toilets. If you followed this sign then it would lead to the two separate toilets.

3. I don't think anyone could get this mixed up with anything.

4. I think people from a very young age would be able to recognise this symbol. This is the same all over the world.

1. A pair of lips with a tongue sticking out.

2. This is the logo for The Rolling Stones (Band)

3. This is a widely used logo that can be found on a lot of clothing. The logo doesn't always come with the 'The Rolling Stones' name so could be easily mistaken for something else.

4. I think this could be widely recognised in all places that have access to music. I think the earliest you could recognise it is probably about 11. It all depends on how exposed to music you are, and at what age.

1. 5 interlinking, multicolored, rings.

2. The Olympics rings.

3. You cannot confused this logo with any other one. It was made to be like that so it stayed iconic and un-forgettable.

4. I think that everyone from a very young age would be able to recognise this symbol.

 

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1. A rectangle split into 4 portions and then split again diagonally.

2. The Union Flag (Union Jack when at Sea)
3. You could get this confused with another flag if you were not from the UK.

4.I think all people in the UK recognise this flag from a very early age even if they can't name it. If they are not from the UK they are likely to know it, but not everyone will.

1. Interlinking, overlapping triangles.

2.The Star of David (Jewish Symbol)

3. I think people could get confused about this Symbol. If it doesn't really mean anything to them they could easily mistake it for a simple star.

4. I think people of the Jewish faith would know this from a very young age, maybe 5. Some people may never really know the symbol, or what it stands for. A large percentage of the world are Jewish or at least follow Judaism so a lot will know this symbol.

 

1. A pair of scales.

2. The sign often symbolises the court system to show fairness.

3. This symbol could mean different things to different people through the way that is used. For example, it could be showing where some scales are located in a shop.

4. I think people would be able to recognise this in one for or another. They would probably know the proper meaning from about 14.